Custom website design for Polk County small businesses

Websites that bring in customers.
Not just compliments.

I help small business owners go from "what if" to a website that gets found, earns trust, and books customers, without figuring it all out alone.

See my work

Based in Polk County, FL · Serving Lakeland, Winter Haven, and clients anywhere

Sound familiar?

You know your business.
Your website doesn't.

“

"I've had this idea for two years."

Domain bought. Pinterest board saved. Three friends asked. Still not sure where to start.

“

"I'm just a pin on Google Maps."

Someone searches for you tonight and finds nothing to click, nothing to trust, and your competitor right beside you.

“

"I tried a DIY builder."

Weeks of your evenings, a template that almost looks right, and no new customers to show for it.

Before
Anderson Pet Services' old website: a plain white page with a centered title and one photo
After

Lakeland pet sitting. From a plain template page to a site with a video hero, clear services and rates, real reviews, and one-tap booking.

Visit the live site →

Start where you are

You don't always need a whole new website.

Sometimes your website is fine, but your Google listing needs attention. Sometimes your business needs better visuals. And sometimes you're getting inquiries but don't have a good system for following up.

You don't have to start from scratch to make progress.

Explore Services →
Google Visibility Makeover$249 Business Visual Refresh$299 Lead Capture & Follow-Up$399 Custom Websitefrom $1,800 Signature Website + Hero Videofrom $2,500

How it works

Three steps. No guesswork.

Tell me about your business

Fill out one short form. I'll reply within one business day with next steps and an honest quote, or tell you if a Clarity Session is the better place to start.

I plan, design, and build

A 50% deposit starts the work. I map out your offer, your customer, and your homepage first, then build your site. You review everything before it goes live.

You go live and get found

Final payment, then your site launches on your own domain. Add the optional care plan and I'll handle hosting, security, and updates.

What I offer

Big ideas. Small fixes. Real results.

Whether you need a complete website or just a little help showing up professionally online, there's a way to get started. Clear pricing, useful deliverables, and no unnecessary extras.

Quick wins

One-time, fixed-price help with one piece of your business.

Google Visibility Makeover

$249
One-time service

Your customers are searching Google. Make sure they find the right information when they discover your business.

  • Review of your existing Google Business Profile
  • Business description and category optimization
  • Services, hours, and contact information review
  • Image and profile presentation improvements
  • Website and action-link review
  • Recommendations for improving your local online presence

Google Business Profile access required. Profile approval and verification are controlled by Google. No search ranking guarantees.

Business Visual Refresh

$299
One-time service

Give your business professional visuals that make people stop scrolling and take a second look.

  • One branded promotional video, up to 15 seconds
  • Three coordinating social media graphics
  • AI-assisted production and visual enhancements
  • Made from your logo, brand details, and approved imagery
  • One revision round
  • Final files ready for social media use

Additional videos, filming, complex animation, and branding development are quoted separately.

Lead Capture & Follow-Up Setup

$399
One-time service

Someone is interested in your business. Don't lose them because they never heard back.

  • One professionally designed inquiry form
  • Automatic customer confirmation email
  • New inquiry notifications to you
  • Simple lead tracking system
  • Basic testing and setup instructions

Requires a compatible website and email service. Third-party subscription costs, if needed, are separate. Advanced CRM integrations and SMS automation are custom-quoted.

Websites

Custom builds, quoted by scope. 50% deposit to start, balance before launch.

Custom Website

Starting at$1,800
Quoted by pages, features, and complexity

Your business deserves more than a generic template.

  • Custom, mobile-responsive design
  • Business-focused website copy and page structure
  • Contact forms and the right customer action buttons
  • Basic search-engine setup
  • Domain connection and launch assistance

Final pricing depends on pages, features, and complexity.

Signature Experience

Signature Website + Hero Video

Starting at$2,500
Custom website with a branded motion experience

A custom website that doesn't just tell people what you do. It shows them why they should remember you.

  • Custom website design and development
  • Branded animated hero or video experience
  • Mobile-responsive layouts
  • Conversion-focused calls to action
  • Contact forms and relevant integrations
  • Basic search-engine setup
  • Domain connection and launch assistance

Includes one approved hero-video concept and defined revision allowances. Additional features and complex functionality are quoted separately.

Not sure where to start?

Help with your next step, and ongoing care for sites I support.

Clarity Session

90 minutes, one-on-one. Who you're for, what to offer and roughly what to charge, and what to set up first. A written plan within 48 hours, yours to keep. Credited toward a build within 14 days.

$350

Website Care Plan

Optional add-on for eligible websites I support. Hosting, security, and uptime monitoring, up to 2 small edits a month (hours, prices, photos, seasonal promos). Cancel anytime, either side. This is ongoing care, not a $49 website.

$49/mo

Proof

Real sites. Live right now.

Good Shepherd Wrestling Academy

Website and online waiver system for a youth wrestling program, so parents can sign up and sign waivers from their phones.

View site →

Beyond Seen by Kristen Joy

Photography site with an owner dashboard, so Kristen can update her galleries, stories, and bio herself.

View site →

Sample designs

Concept sites I designed to show what's possible for local businesses like yours. Every real project starts with strategy, not a template.

Sample walk-in clinic website design
Walk-In ClinicCalm, clinical, and reassuring
Sample walk-in chiropractic website design
Walk-In ChiropracticBuilt around one clear hook
Sample family chiropractic website design
Family ChiropracticA legacy story, told with warmth
Sample massage therapy website design
Massage TherapySerene and spa-like
Sample coffee and donut shop website design
Coffee & DonutsBright, playful, and full of personality
Sample hair and color salon website design
Hair & ColorEditorial and elegant
Jen, founder of Dragonfly Studio

Who's behind it

Hi, I'm Jen. And that's Darcy.

I live and work in Polk County. By day I'm a nurse practitioner with 18+ years of experience. I also build software and websites, and I'm good at it.

I started Dragonfly Studio because too many great small businesses are invisible online, or stuck with a site that's slow, broken, or embarrassing. You shouldn't lose a customer because of your website.

Why a dragonfly? Dragonflies are a symbol of change and adaptability. They start life underwater and completely transform before they ever fly. Building a business feels a lot like that. Darcy is here for that part.

When you work with me, you work with me. Not an agency overseas, not a call center. I build it, you review it, and I stand behind it.

Free workbookThe Website
Blueprint

Not ready yet?

Start with the free Blueprint.

The same 6-step plan I use with paying clients, and the one this website was built on.

  • Your offer in one sentence
  • Your homepage, section by section
  • A 10-point score for your current site

You're in! Download your Blueprint ↓

No spam. Just the Blueprint and the occasional helpful email.

Good questions

The things people ask me.

Why do websites start at $1,800?

Because it's just me. No agency overhead, no project managers, no padded hours. Every quote is custom to your business based on the scope of the build, and you'll know your exact price before you commit.

How long until my site is live?

Most sites go live within a week or two of your deposit, depending on how quickly we get your content together.

Do I own my site and my domain?

Yes, always. Your domain stays in your name and the site is yours. No hostage situations.

What if I need changes later?

Small edits are easy. You can add the optional $49/mo Website Care Plan for eligible sites I support, so I handle hosting, security, and monthly updates. It's never required.

Not sure if you need a website or a Clarity Session?

If you already know what you sell and who it's for, start with a website quote. If you're still figuring that out, start with a Clarity Session. The $350 is credited toward your build if we work together within 14 days.

Can I hire you without getting a new website?

Absolutely. I offer one-time services for Google Business Profile improvements, promotional visuals, and lead capture systems. You can get help with the piece your business needs right now.

Do I have to pay everything upfront?

Fixed-price services under $500 are paid upfront. Custom websites typically require a 50% deposit to begin, with the balance due before launch.

Will a Google makeover guarantee more customers?

No one can honestly guarantee search rankings or new customers. I focus on accurate business information, professional presentation, and making it easier for potential customers to contact you.

How quickly will my project be completed?

Smaller projects are scheduled based on current availability and the materials needed. You'll receive a clear timeline before paying.

Do you only work with Polk County businesses?

No. I'm based in Polk County and love meeting local owners in person, but I work with clients anywhere by video call.

Darcy the dragonfly

Let's make your business easier to find, trust, and choose.

From a quick online refresh to a complete custom website, I'll help you build the pieces your business actually needs.

Prefer to talk? Text or call (863) 225-3403 · [email protected]